Oh, faux goddess of marketing wank, thou art sneeky.

There are people twisting the Divine Feminine into a weapon, swathed in gossamer pastels, crystal bedazzled, spritzed with flowery essential oils, stamped with the patriarchy’s seal of approval and thrust at us as a handy tool for empowerment perfectly sized to fit in our delicate lady hands.

Domestic Goddess

Sex Goddess

Business Goddess

Goddesses have been regulated to the realm of useful sales tactic.

We think we are being empowered, making progress, when we’re really paddling in circles with one oar,  trying to shove each other overboard with the other and completely ignoring the sinking boat.

Every time I see some business using the word goddess, I get a little rage-y. Occasionally I’m pleasantly surprised and they are offering something that isn’t full of misogynistic wank. Most of the time, it’s some ‘perfect woman’ bullshit that’s getting a nice pat on the head from the patriarchy while emptying your wallet.

“The Perfect Woman is a form of violence against women, but it is violence that we are required to enact against each other and ourselves.

Any time we encourage or teach another girl or woman – or ourselves – to be The Perfect Woman, we are doing harm to all women.” Kelly Diels

Take Aphrodite, for example. Isn’t she the ultimate sex/love goddess? Beautiful. Lusted after. Long and lean. Completely conforming to the patriarchal standard for beauty. Just what every woman should be striving for. Right?

Buy into the marketing. Be the Barbie doll. Big tits, little waist, wealthy, total lack of vocal cords and all.

Forget how the Mount Olympus Boy’s Club tried tame and control her or how she did whatever the fuck she wanted anyway.

I wonder if those people selling Aphrodite This & and Aphrodite That have worked with her, heard her story in her own words or only know her as a watered down goddess of love and beauty.

When Aphrodite speaks to me, I hear a story of a women who took risks for love, pushed back against the men who would cage her and never stopped fighting for the space to be herself.

Goddesses are not cute marketing ploys.

They don’t exists to show you how to clean the house, make bank, diet & give your man a bj while wearing the perfect outfit. They are not interested in teaching you how to be a ‘Good Girl’.

But there is a ton of Goddess Academies, Goddess Universities, and Goddess Colleges trying to do just that. Some of which have nothing to do with goddess work or if they do it comes in the form of Spiritual Bypassing fluffy nonsense.

I believe in taking back our Goddesses, reclaiming their stories. Freeing them from the patriarchy so that we can free ourselves.

 

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